L Catterton recruits buyout veteran to lead London office

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L Catterton, which was formed through a combination of the US consumer-focused private equity house Catterton and the European and Asian private equity operations of luxury brand giant LVMH and Groupe Arnault, announced in January, has appointed Jean-Philippe Barade as a partner and head of its London office, according to a September 12 statement from the firm.

Barade joins the firm from B&B Investment Partners, a London-based private equity firm set up in 2013 with backing from Walgreens Boots Alliance. Barade co-founded B&B, where he focused on growth investments in the consumer and healthcare sectors. Before that, he spent five years at Morgan Stanley Private Equity and nine at London-based buyout firm Permira, where he was a principal and led acquisitions including Birds Eye, iglo Group and Cognis.

L Catterton has roughly 30 employees in Europe and is gearing up to raise a new European fund, a person familiar with the matter said. It owns women’s sportswear company Sweaty Betty and has previously invested in upmarket crisp maker Kettle Foods and clothing group Pepe Jeans, which includes the Hackett brand.

The private equity firm has approximately €1 billion of assets under management in Europe, according to the person.

Philippe Franchet, managing partner of L Catterton Europe, cited Barade’s “deep expertise in consumer-focused private equity and strong relationships” as traits that would help the firm “accelerate and enhance” the growth of its European business.

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